Lincoln Excels Against Mercedes-Benz, BMW & More in Luxury Market Competition

Though there are many players on the field for a luxury vehicle of quality and evincing perks alike, the Lincoln brand stands the test of time and has since 1917. And when it comes to comparison against segment and industry monikers like Mercedes-Benz and BMW, the automaker takes on special distinction.

Numbers Don't Lie: Lincoln is the Clear Champion

Though Lincoln boasts seven model lines to that of Mercedes-Benz, at 20, and BMW, at 26, and each brand showcases comparable combined fuel efficiency, the Lincoln model lineup earns a comprehensive Top Smart Rating of 92. This overall rating is comprised of specific ratings and awards from expert industry sources like JD Power, Consumer Reports, Kelley Blue Book (KBB), and ALG, considering safety, fuel efficiency and more. BMW scores but 82, with Mercedes-Benz behind at 76.

MSRP Advantages

And when discriminating driving palates consider both the low comparative MSRP against both brands and the Lincoln suite of competitive standard inclusions in its diverse lineup, it remains plain to see the brand is one of excellent value on which you can rely. Approximately 50% of Lincoln vehicles appear with premium perks like blind spot monitoring, built-in navigation and a panoramic sunroof, while Mercedes-Benz weighs in at 35% and 45% respectively, and BMW offers navigation in but 26.9% and a panoramic sunroof in but 7.7% of its vehicles respectively. Plus, a Pre-Collision Safety System comes standard in 16.7% of Lincoln vehicles, with Mercedes-Benz behind at 5% of its offerings and BMW but 15.4%.

Impressive Interior

When it comes to an interior making available an apex comfort experience, Lincoln likewise wins the day, with average front- and second-row legroom, a respective 43 and 39.1 inches, to surpass both luxury competitors. Mercedes-Benz provides only 41.1 and 37.3 respective inches, and BMW, 41.5 and 35.3 inches. And as pertains ample cargo capacity for the duration, Lincoln vehicles offer an average of 25.2 cubic feet, 60.95 cubic feet with rear seats folded, or 64.5 cubic feet with all seats folded. Mercedes-Benz and BMW fall short, at 14.2, 60.7 and 56.5 cubic feet, and 13.5, 59.2 and 27.55 cubic feet.

Ace the Test Drive

But the best way to determine that of which a brand is capable is to experience one for yourself, tailored to your drive-time preferences and needs. And if you're looking for such a performer, look no further than the Lincoln brand, whose gamut of luxury cars, crossovers and SUVs is available for test-drive here at our 832 Lincoln Way East showroom here at Forrester Lincoln. Stop by and visit us from Hagerstown, Waynesboro, Greencastle, Shippensburg or nearby here in Chambersburg, PA, and we'll introduce you to the Lincoln difference.

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Forrester Lincoln

832 Lincoln Way East
Directions Chambersburg, PA 17201

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