When you watch the Super Bowl, do you often pay more attention to the commercials than the game? And do you sometimes find yourself thinking that you could write a better commercial then some of the ones you see? Well Lincoln is giving you the chance to do just that with their Lincoln #SteerTheScript campaign.
Partnering with Jimmy Fallon, Lincoln has asked that their fans take to Twitter to send them their ideas to help create their Super Bowl ad for the MKZ.
As the curator of the campaign, Fallon has come up with the idea of basing the commercial around a road trip. It's up to him to choose the best and most interesting tweets sent with hashtag #SteerTheScript to create the commercial. And considering all the adventures that can happen on a road trip, there's sure to be some interesting stories.
Forrester Lincoln is just as excited for the big game as we are for the commercial. We love the fact that Lincoln has involved their fans in the process and we're sure it will be a hit with viewers.
We encourage you to stop down to our Lincoln dealership in Chambersburg to see the MKZ before the game and take it for a test drive. We can also answer any questions you might ave about the car or any new Lincoln on our lot. So give us a call at (717) 263-9525 or fill out our contact form and we'll be in touch.